We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn't work out, at least from day 2... But what happens, when a campaign simply doesn't kick in? It can be a tricky and challenging situation that I'm sure we've all encountered in one way or another - bu...
Continue reading ...I thought I had hit gold... "What type of person are you"-filters were just starting to hype on Instagram, and I had everything at hand that I needed for a viral success. Within a day our filter was ready. But then... Failure hit us. What went wrong? In short, we underestimated the strictness of...
Continue reading ...Are we living in a data driven nightmare? That's probably a bold statement to make, considering that I love being a data driven performance marketer. But hear me out: we are seeing all major browsers getting rid of third-party tracking. We are seeing huge allegations against major platforms rega...
Continue reading ...It's 2020, and I'm finally back to creating fresh content again. More importantly though, I think this will be the year of fully embracing my Marketing Failures. In this world of data-driven performance marketing, we are all constantly experimenting. And let's face it: we are experiencing failure a...
Continue reading ...In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I'm here to tell you the same regarding "organic" content - wether its the posts you publish to your social media feeds, the articles on your blog, or the stories on your Instagram ...
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