https://www.youtube.com/embed/RT-TnlrimR8 It has been almost half a year since the initial start of Coronavirus-related cases (and the subsequent shutdowns) here in Europe. I decided that now is the right time to record some marketing videos again - this first one being a recap of the recent m...
Continue reading ...We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn't work out, at least from day 2... But what happens, when a campaign simply doesn't kick in? It can be a tricky and challenging situation that I'm sure we've all encountered in one way or another - bu...
Continue reading ...I thought I had hit gold... "What type of person are you"-filters were just starting to hype on Instagram, and I had everything at hand that I needed for a viral success. Within a day our filter was ready. But then... Failure hit us. What went wrong? In short, we underestimated the strictness of...
Continue reading ...Are we living in a data driven nightmare? That's probably a bold statement to make, considering that I love being a data driven performance marketer. But hear me out: we are seeing all major browsers getting rid of third-party tracking. We are seeing huge allegations against major platforms rega...
Continue reading ...It's 2020, and I'm finally back to creating fresh content again. More importantly though, I think this will be the year of fully embracing my Marketing Failures. In this world of data-driven performance marketing, we are all constantly experimenting. And let's face it: we are experiencing failure a...
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