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Turning Around to Profitability: Restructuring an Ad Campaign – The Digital Marketing Dissection Ep 08

We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn't work out, at least from day 2... But what happens, when a campaign simply doesn't kick in? It can be a tricky and challenging situation that I'm sure we've all encountered in one way or another - bu...

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Facebook, Google, Transparency: A Data Driven Nightmare? – The Digital Marketing Dissection Ep 07

Are we living in a data driven nightmare? That's probably a bold statement to make, considering that I love being a data driven performance marketer. But hear me out: we are seeing all major browsers getting rid of third-party tracking. We are seeing huge allegations against major platforms rega...

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Having a KPI-Driven Content Strategy is Essential as well – The Digital Marketing Dissection Ep 05

In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I'm here to tell you the same regarding "organic" content - wether its the posts you publish to your social media feeds, the articles on your blog, or the stories on your Instagram ...

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