Turning Around to Profitability: Restructuring an Ad Campaign – The Digital Marketing Dissection Ep 08
We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn’t work out, at least from day 2… But what happens, when a campaign simply doesn’t kick in?
It can be a tricky and challenging situation that I’m sure we’ve all encountered in one way or another – but there are ways to handle it and turn performance marketing campaigns around to positivity. If an Ad Campaign isn’t performing properly, he solution is usually to – subtly, or completely – restructure it.
In this video, I describe my apptroach to these restructurings.