The Leander C. Seidl Blog

Face Filters: How I Failed at A Viral Trend – #FailSmarter 01

I thought I had hit gold… “What type of person are you”-filters were just starting to hype on Instagram, and I had everything at hand that I needed for a viral success. Within a day our filter was ready. But then… Failure hit us. What went wrong?

In short, we underestimated the strictness of Facebook’s and Instagram’s content policy – and we didn’t read it clearly enough before jumping onto the project.

How it all went down, and what can be learned from it? Check out my #FailSmarter-Video to find out!

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