In April 2025, I was invited to hold a keynote at the data:unplugged festival in Münster, Germany. The topic: GenAI beyond Text – how AI
I’m happy to be launching a new tech venture – together with Austria’s #1 Podcasting experts, Missing Link / Das Kollektiv (Stefan Lassnig & Michael
Recently, I’ve had the pleasure of writing a guest article in Austria’s startup magazine, Brutkasten. It’s in German, beware! Have a read, if you are
In summer 2023, Midnight Deal GmbH has unfortunately filed of bankruptcy. I ended my tenure as Head of Growth in May 2023, after a five
It has been almost half a year since the initial start of Coronavirus-related cases (and the subsequent shutdowns) here in Europe. I decided that now
We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn’t work out, at least
I thought I had hit gold… “What type of person are you”-filters were just starting to hype on Instagram, and I had everything at hand
Are we living in a data driven nightmare? That’s probably a bold statement to make, considering that I love being a data driven performance marketer.
It’s 2020, and I’m finally back to creating fresh content again. More importantly though, I think this will be the year of fully embracing my
In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I’m here to tell you the