Appealing to everyone simply doesn’t cut it. That’s the core message of the first full episode of the Digital Marketing Dissection. Let me give you a quick rundown of why building a product without a precisely targeted audience makes no sense. I’ll also quickly scratch the
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In April 2025, I was invited to hold a keynote at the data:unplugged festival in Münster, Germany. The topic: GenAI beyond Text – how AI
I’m happy to be launching a new tech venture – together with Austria’s #1 Podcasting experts, Missing Link / Das Kollektiv (Stefan Lassnig & Michael
Recently, I’ve had the pleasure of writing a guest article in Austria’s startup magazine, Brutkasten. It’s in German, beware! Have a read, if you are
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