Define Your Personas – The Digital Marketing Dissection Ep 01

• January 16, 2019
• 1 Comment
• DigitalMarketingDissection
• Posted by Leander C. Seidl

Appealing to everyone simply doesn’t cut it. That’s the core message of the first full episode of the Digital Marketing Dissection. Let me give you a quick rundown of why building a product without a precisely targeted audience makes no sense. I’ll also quickly scratch the survice of how to build Personas – a more in-depth article on how to build personas at different stages of your product maturity will follow soon – I’ll also link to it here, of course!

You can find the full Episode on LinkedIn:

Let me know your thoughts in the comments!

• Tags: #dmdissect, video