Define Your Personas – The Digital Marketing Dissection Ep 01

Appealing to everyone simply doesn’t cut it. That’s the core message of the first full episode of the Digital Marketing Dissection. Let me give you a quick rundown of why building a product without a precisely targeted audience makes no sense. I’ll also quickly scratch the survice of how to build Personas – a more in-depth article on how to build personas at different stages of your product maturity will follow soon – I’ll also link to it here, of course!

You can find the full Episode on LinkedIn:

Let me know your thoughts in the comments!

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