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The Leander C. Seidl Blog

Funnels, Customer Journeys, and why you should be implementing them ASAP – The Digital Marketing Dissection Ep 02

Last week, we talked about the importance of defining your Audience and building out customer Personas. Today, let's go a step further: how do we track the way that our customers interact with us - before, during and after the purchase? The answer are Sales Funnels and Customer Journeys. Both of...

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