Uncategorized Archives – Leander C. Seidl

The Leander C. Seidl Blog

Looking Back at the past few Months of Corona craziness in Marketing – The Digital Marketing Dissection Ep 09

Jul . 26 . 2020
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https://www.youtube.com/embed/RT-TnlrimR8 It has been almost half a year since the initial start of Coronavirus-related cases (and the subsequent shutdowns) here in Europe. I decided that now is the right time to record some marketing videos again - this first one being a recap of the recent m...

Persona Creation: 6 steps to develop a deep understanding of your target audience (with Infographic!)

Jan . 29 . 2019
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Posted by Leander C. Seidl

In last week's Episode of the Digital Marketing Dissection, I discussed the importance of defining a target audience - and why building out Customer Personas is a great way to do just that. Today, I want to look at the process of defining Customer Personas in some more detail. I've broken dow...