The Story of Leander
Leander C. Seidl
Let's get to know each other!
I love marketing. I love innovations. And I love creating new customer experiences that break the norm of what users are expecting.
These passions have guided me throughout my career. And they led me to some interesting places.
As one of the first employees of Hackabu – Austria’s first Growth Hacking Agency – I worked on the market launches of weXelerate and HEROcoin.
Simultaneously, I’ve been working in F&B Marketing for some of Austria’s most successful Festivals (Frequency, Nova Rock).
Afterwards, I took over marketing for MidnightDeal – Austria’s hottest travel startup, growing it from 0 to a 7-figure revenue in 1.5 years.
Today, I offer my services to companies in need of premium performance marketing – under the SOY.I’M-Brand, I’m available to take your product to the next level using innovative and high-performing techniques.
At the same time, I want to share my experiences with more and more people – by holding Growth Hacking workshops, by hosting my web series, “The Digital Marketing Dissection” & “FailSmarter” and by consulting exciting startups.
Sounds interesting? Drop me a line and let’s have a coffee and/or beer.
Digital Marketing Mastermind
Head of Growth
Revolutionizing the Eurpean Travel Industry at MidnightDeal Grew the annual revenue from 0 to a seven-figure number within a year and a half, maintaining a positive CPO and a high level of customer retention.
- Account Manager
- Project Lead
I was employee number 3 at Hackabu, Austria's first Growth Hacking Agency. It was quite the ride: in my year at the company, we scaled up from 3 employees to 30. In the meantime, I managed accounts such as the market launch of weXelerate, CEE's primary startup hub, and HEROcoin, Austria's first and most successful ICO's. At Hackabu, we developed a full-stack Growth Hacking approach - including aspects of the customer journey (the pirate funnel (AAARRR)), the ICE Score, Persona building, Failure backlogs, and all other essential tools of Growth Strategy.
Web designer, Photographer, Project Manager
As an exchange student in the Finnish capital Helsinki, I had the honor and opportunity of attending Arcada UAS, one of the state of the art universities in the nordic region. Being able to learn things from a different perspective and getting to work in multicultural teams are experiences that I benefitted from greatly!
Since July 2016, I am proud to call myself a Bachelor of Arts in Business. In my Bachelor's program at UAS BFI Vienna, I had the opportunity to grow in many ways: I got to learn about marketing strategies, the European media market and the future of the digital media industry. Additionally, I was able to proceed with my freelance projects in the meantime, giving me valuable work experience along with my degree!
Founder & CEO
- Led a team of up to 10 photographers
- Organised monthly concerts and clubbings
- Coordinated video productions for aftermovies and trailers
High School Degree
My high school education has been hugely beneficial for me: attending a German/English bilingual program, getting leadership experience as student body presidents and being able to participate in various extracurricular projects.
What i do
Digital Strategy is where it all comes together. No matter if it's Branding, Performance Marketing, Content Strategy, Marketing Automation or a mixture of them all: this is my biggest passion. I love looking at Digital Strategy with a holistic approach - I don't want to just optimize your Facebook Ad Performance. I want to figure out your entire funnel, your customer personas, your long-term strategy. And then build upon them with the most cutting-edge tools and approaches.
Digital Auditing & Consulting
Sometimes, you need an outside perspective. Your team might need a fresh kickstart with new ideas and frameworks. Or perhaps you want to make sure that your campaigns are performing at their maximum potential - no matter what it is, I can help you out. I'll join your team for a few hours, days or weeks and take a look at all channels. Together, we will identify weaknesses and potentials and create a plan to move forward!
Web Design & SEO
My specialty is web design and perfectly optimized Search Engine Optimisation for small to medium sized businesses. I love working with motivated startups, as well as established traditional businesses who want to increase their audiences and reach. One key focus here is local SEO: making sure that businesses are actually visible to customers in their neighborhood by optimizing their presence on services like Google Maps, Facebook, Yelp, as well as on their own website.
Coordinating the workload and ensuring the timely fulfillment of all tasks are important parts of managing projects - but they are only one part of a bigger picture. Ensuring a healthy team spirit and an engaging work atmosphere are equally important steps that are essential in my personal philosophy on project management.
Events have been my passion for years: no matter if its independently organising, booking and promoting concerts for audiences of up to 200 people for my own business Rocking Vienna, or playing a part in organising larger scale events such as the large Austrian Festivals Nova Rock and Frequency, or the Finnish cruise Pirates of the Baltic Sea: I am passionate about delivering unforgettable experiences and making sure that the final result is top-notch. Find out more!