Turning Around to Profitability: Restructuring an Ad Campaign – The Digital Marketing Dissection Ep 08
We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn’t work out, at least
We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn’t work out, at least
Are we living in a data driven nightmare? That’s probably a bold statement to make, considering that I love being a data driven performance marketer.
It’s 2020, and I’m finally back to creating fresh content again. More importantly though, I think this will be the year of fully embracing my
In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I’m here to tell you the
You spend good money on your paid advertising campaigns. So obviously, you’d want to make sure that each cent you spend is allocated in a
Failure can be awesome. Of course, nobody would want to be constantly unsuccessful in their efforts. But in the right dosage, failure can lead to
Last week, we talked about the importance of defining your Audience and building out customer Personas. Today, let’s go a step further: how do we
Appealing to everyone simply doesn’t cut it. That’s the core message of the first full episode of the Digital Marketing Dissection. Let me give you
I’ve been meaning to publish more content for a long time. This week, I’m finally getting started. Introducing: the Digital Marketing Dissection – my new,