The Leander C. Seidl Blog

Turning Around to Profitability: Restructuring an Ad Campaign – The Digital Marketing Dissection Ep 08

We all love it when our campaigns take off and get us huge results from day 1. Or if that doesn't work out, at least from day 2... But what happens, when a campaign simply doesn't kick in? It can be a tricky and challenging situation that I'm sure we've all encountered in one way or another - bu...

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Facebook, Google, Transparency: A Data Driven Nightmare? – The Digital Marketing Dissection Ep 07

Are we living in a data driven nightmare? That's probably a bold statement to make, considering that I love being a data driven performance marketer. But hear me out: we are seeing all major browsers getting rid of third-party tracking. We are seeing huge allegations against major platforms rega...

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Having a KPI-Driven Content Strategy is Essential as well – The Digital Marketing Dissection Ep 05

In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I'm here to tell you the same regarding "organic" content - wether its the posts you publish to your social media feeds, the articles on your blog, or the stories on your Instagram ...

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Strategic Ad Planning is Essential – The Digital Marketing Dissection Ep 04

You spend good money on your paid advertising campaigns. So obviously, you'd want to make sure that each cent you spend is allocated in a strategic way, following a clearly defined goal and having clearly measurable KPIs. It may seem simple and straightforward. But especially in this day and ...

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How to “Properly Fail” in Online Marketing: Risk & Knowledge Management – The Digital Marketing Dissection Ep 03

Failure can be awesome. Of course, nobody would want to be constantly unsuccessful in their efforts. But in the right dosage, failure can lead to some super valuable insights for your business and help you in shaping your future marketing strategy. Following this philosophy, I recently held a sh...

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Funnels, Customer Journeys, and why you should be implementing them ASAP – The Digital Marketing Dissection Ep 02

Last week, we talked about the importance of defining your Audience and building out customer Personas. Today, let's go a step further: how do we track the way that our customers interact with us - before, during and after the purchase? The answer are Sales Funnels and Customer Journeys. Both of...

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