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The Leander C. Seidl Blog

Having a KPI-Driven Content Strategy is Essential as well – The Digital Marketing Dissection Ep 05

In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I'm here to tell you the same regarding "organic" content - wether its the posts you publish to your social media feeds, the articles on your blog, or the stories on your Instagram ...

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Strategic Ad Planning is Essential – The Digital Marketing Dissection Ep 04

You spend good money on your paid advertising campaigns. So obviously, you'd want to make sure that each cent you spend is allocated in a strategic way, following a clearly defined goal and having clearly measurable KPIs. It may seem simple and straightforward. But especially in this day and ...

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