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Midnightdeal
Midnightdeal

Digital Strategy, Growth Hacking, Project Management

Midnightdeal

My role as Head of Growth included the tasks of a CMO, a Product Owner, and a typical Growth Hacker. I built up a functional and scalable structure to align and standardize processes – and then utilized innovative growth strategies to achieve growth while maintaining a positive Cost-Per-Order and a ROAS of 6 or above.

I coordinated the work of external and internal developers and UI/UX developers, in order to quickly test and roll out new features. Thanks to this efficient workflow, we were the first Travel platform in Austria to offer a sophisticated personalization feature and many other cutting-edge functionalities.

Our philosophy was radically mobile-first, which set us apart from our traditional competitors and provided us with an opportunity to use many technical innovations.

  • Category :

    Digital Strategy, Growth Hacking, Project Management

  • Date :

    Feb . 22 . 2020

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