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The Leander C. Seidl Blog

Having a KPI-Driven Content Strategy is Essential as well – The Digital Marketing Dissection Ep 05

In the previous episode, I discussed the importance of planning Ad budgets (and campaigns) in a strategic way. Today, I'm here to tell you the same regarding "organic" content - wether its the posts you publish to your social media feeds, the articles on your blog, or the stories on your Instagram ...

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Strategic Ad Planning is Essential – The Digital Marketing Dissection Ep 04

You spend good money on your paid advertising campaigns. So obviously, you'd want to make sure that each cent you spend is allocated in a strategic way, following a clearly defined goal and having clearly measurable KPIs. It may seem simple and straightforward. But especially in this day and ...

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How to “Properly Fail” in Online Marketing: Risk & Knowledge Management – The Digital Marketing Dissection Ep 03

Failure can be awesome. Of course, nobody would want to be constantly unsuccessful in their efforts. But in the right dosage, failure can lead to some super valuable insights for your business and help you in shaping your future marketing strategy. Following this philosophy, I recently held a sh...

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Funnels, Customer Journeys, and why you should be implementing them ASAP – The Digital Marketing Dissection Ep 02

Last week, we talked about the importance of defining your Audience and building out customer Personas. Today, let's go a step further: how do we track the way that our customers interact with us - before, during and after the purchase? The answer are Sales Funnels and Customer Journeys. Both of...

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